A woman with long blonde hair and a smile.

Marcia Lusk

Creative Director/Copywriter
ACD/Copy
Standout branding. Unforgettable campaigns.
Phone: 407-221-0652
Email: [email protected]

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Summary

Award-winning CD, ACD, Copywriter. 20+ years at top NYC agencies for clients such as Meow Mix, BMW, Amtrak, GTE, NY Lottery, Liz Claiborne Fragrances. Then on to Orlando, Scottsdale and Frederick for expertise in real estate, finance, B2B, B2C, healthcare, more. Branding specialist. Campaigns across all media. TV. Radio. Print. Digital. Collateral. Outdoor. Websites. Web Videos. Many new biz wins. Emphasis on great internal and client relationships and enhancing bottom lines.

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Awards? Yep!

Numerous Clios, ANDYs, One Show Gold Pencil, National/Regional Addys golds, London and NYC Internat’l Film/TV Festivals golds, EFFIE, Mobius. NAHB MAME Awards golds. ULI Awards for Excellence.

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M.O.

Niceness. Speed. Collaboration. Lead with clarity and humor. Follow with enthusiasm and respect. Simplify and focus. Become-the-consumer original "voice" for every single brand. Strategic straight lines to the hearts, minds and wallets of every target audience.

James Roxbury

VP Director of Client Services, Evok Advertising

"Marcia is one of the most talented creative persons that I have ever worked with. She is an insightful conceptor and brilliant writer with a passion for the business. Her ability to articulate her position, whether in agreement or opposition, is always clear and well thought through. It is easy to understand why clients, other creatives and account people all want her working on their business." 

Barbara Koenig

Regional President Ten United; CEO, Koenig & Partners

"When I need concepts, copy and ideas that are fresh, smart, and over-the-top good, Marcia is my go-to creative guru. For more than a dozen years, dozens of clients, and countless campaigns, I've counted on her talent and her "how can I help" attitude to get it done right. She's just the best." 

Ruth Ayres

VP North American Growth, Momentum Worldwide

"As a writer, Marcia's talent is unique. She can wrap her head around the target of the communication so empathetically that her copy speaks to them as if she were one of the tribe. As a creative director she is open, generous and a safe haven for creative people to work out ideas and make them better. As a human being, Marcia is a dear heart. Clients love her, colleagues love her and yes, I love her."

Judy Hodge

Creative Director (Enguage, The Martz Agency, UrbanMindshare)

"There's a reason clients love Marcia, she's the best. Marcia is smart, funny, dynamic and very, very good at what she does. From broadcast, to print, to web, she does it all in a way that hits all the right strategy buttons, wins agency awards and builds brand loyalists. She just has a way of getting to the creative truth about each individual brand and building concepts that sparkle."

Nicole Cusimano

Account Director at BIG YAM, The Parsons Agency, Scottsdale, AZ

"Marcia's ability to create brands and execute through beautiful stories in any industry is unmatched. Whether it’s a large branding effort, new campaign or small one-off project, she gives it the same attention and effort that delivers results. Marcia’s ‘how can I help’ attitude, positivity in any situation and creative expertise consistently wows our clients and our Agency."

Desiree Fetheroff

Recruiter at MSL Group

"Marcia is a creative dynamo. She genuinely understands the client's business better than they and she is able to translate creative strategy and client's business goals into truly stellar, outstanding, memorable, award winning creative. In addition to her creative brilliance she is extremely responsive to the needs of her internal agency colleagues as well."